TV4 Group Looks to New Business Ideas with Enterprize

A newly formed company, Enterprize, has been set up with TV4 Group as a majority owner, with the purpose of finding and developing new business ideas and cooperations. The new company will turn good ideas into reality and find new profitable income streams and business for business partners, Enterprize and TV4 Group.

"Every day we meet possible partners with new business ideas and interesting projects, but all too often they just remain in the idea stage," says Michael Grimborg, director of sales at TV4 Group. "So we've started Enterprize to take charge and create a platform to develop and carry them out."

Enterprize will work with smart business ideas and models that don't fit into TV4 Group's regular sales and business development operations. With extensive knowledge of distribution, communication, production, analysis and packaging, Enterprize can provides support, development and the opportunity for a greater number of ideas to become reality, with TV4 as the main media partner.

Among the businesses that Enterprize has already carried out with TV4 Group is the bicycle hybrid Lifebike, which was launched to great acclaim in 2009; and TV4 Group and the Swedish postal service's newly launched cooperation with the advertising package Plusset, where advertisers buy a combination of direct advertising and TV commercials. Several other large projects are currently underway.