Earlier this year, Swedish travel magazine Allt om Resor came out with a new design and new content. Now the magazine will be changing hands, moving from Bonnier Tidskrifter to Expressen Magasin, the magazine section for daily newspaper Expressen.
"We are extremely excited to take over such a strong brand," says Anna-Clara Welander, head of Expressen Magasin. "Allt om Resor fits will within Expressen Magasin, it's a general magazine that matches our target audience. Before the end of the year we plan to increase the frequency, and the magazine will once again become a monthly.
"It's been great fun to work with Allt om Resor, it's a magazine that's really appreciated by it's travel-loving readers," says Åsa Rydgren, publisher for the Family, Travel and Health titles at Bonnier Tidskrifter. "But the magazine has always been a bit of an odd bird compared to the other Bonnier Tidskrifter titles. So with it flying over to Expressen, I'm sure it's going to be well taken care of there."
The magazine will become a part of Expressen Magasin as of the beginning of 2013.