Meet Kaisa Filppula

Hi! My name is Kaisa Filppula and I work as a research planner for Bonnier Publications in Helsinki, Finland. When I started to work for Bonnier for almost three years ago, we were a relatively small publishing company with few border-crossing magazines. Luckily, our own first concept, Olivia (www.olivialehti.fi), was born in February 2007. One year later, the second one, Divaani, came out. Within these years the number of employees more than doubled. Still, I am the only research person at Bonnier Publications in Finland. It means that I have seen the whole range of media research and done nearly everything myself, from reader panel surveys to focus groups. Now I am working for the corporate research department at Bonnier Corporation in New York and things are a little bit different. Here in New York, I am a part of an 11-person research team which works for over 40 titles.

I have been here one week now and I have already noticed a bunch of differences in everyday office life: nobody goes for a lunch at 11:00 a.m. (I am starving!), almost all training sessions are done by phone & online and sales meetings are remarkably short.

I have not explored the city so much yet, but I have a very long list of tips, thanks to my workmates. There is so much to do and so much to experience that I am already afraid of time running out! I am sure this is going to be one of the best times of my life.