A look at the Bonnier / CP+B tablet research findings
Over the past two months, Bonnier R&D worked with the cognitive insights team at Crispin Porter + Bogusky on a study intended to uncover insights that will help us make better ads for digital magazines. We conducted ethnographic research in three U.S. cities in order to find answers to some big questions: How do people interact with tablets in general? How does magazine content consumption differ on tablet devices versus online or in print? Are there any user needs that aren’t being met?
