Land of the Blind

In the land of the blind, the one-eyed is king—or so the old adage goes.

But what has this got to do with the world we live in today? Well, it struck me last night while I was doing some dishes, using the latest and greatest dishwashing liquid.  It actually contained an active ingredient extracted from cucumber.  And I was like, what??

But the fact of the matter is that the whole webifaction trend is affecting all walks of life.  The web today is conducting a global race into obscurity—hence cucumber-enriched dishwashing liquid. I have a strange  feeling that the innovative leaders of the Web World are innovating themselves into obscurity because so many of the innovations right now lack compelling relevancy.

And by this, I mean a compelling relevancy to the user group that gives us relevance, the consumers. The average consumer does dishes, looks through the kitchen window and dreams of a charter holiday.

On the web, we already have major crashes, and the cycle just keeps on repeating itself. But this has also transpired before the web.  Now and then, you have an innovative group of cats who come back from their own induced irrelevance to make a compelling product offering again—here I am looking at Apple. But that is the exception and not the rule.

Most innovators (unless they are totally independent and not consumer-dependent, like Dr. Frankenstein) stagnate in their own righteousness.  No matter how liberal, their shutters go up because they have figured out THEIR truth and assume everybody else will see things the same way they do.

I am a firm believer in basics, cause and effect, bodies, rest and motion, supply and demand.  Right now, there are some web services out there that I cannot see a demand for.  Or worse, the services are out-innovating their own demand.

Kind of like cucumber-enriched dishwashing liquid.